STEP 3: KICK OFF YOUR FUND-RAISING PROJECT
Your Kick-Off meeting is important and may be before or after
you order your product(s) to sell — depending on the type of sale you
have chosen, Direct Sale or Order-Taking Program. Get all of
your sellers together to explain the project, answer all their questions,
and get them motivated to contributing their best efforts.
MAKE SURE YOU:
- Tell your sellers the committee’s fund-raising goal
and exactly what the funds will be used for.
Your sellers will be more comfortable and convincing
when they know the big picture.
- Set individual deadlines.
Give each seller a specific date and time when they will turn in
their materials and/or money. Get them to commit to their
appointment. NO EXCEPTIONS — BE VERY STERN ABOUT IT.
- Explain individual responsibilities.
Each seller is responsible for collecting money and delivering
merchandise within an established time frame.
GET BETTER RESULTS WITH THESE TIPS
- If your organization has a uniform (Band, Cheerleaders, Boy Scouts,
ROTC, etc.), wear it. If no uniform is available, the seller should still
have a neat and clean appearance.
- Identify yourself and your organization.
- Speak s-l-o-w-l-y and clearly.
- Explain what you are selling.
- Wear a smile.
- Be outgoing.
- Say, “Thank you”, whether or not the prospect buys.
Sell to the people most likely to buy: your organization’s own
members and family members: aunts, uncles, grand parents and
cousins by the dozens. Sell to friends, neighbors and other people you
come in contact with. (A parent/guardian might take an order form or
a few boxes of product for their child’s Fund Raiser into their place of
business.) Make sure each of these people is contacted and encourage
them to buy extras for other people they know.
- If your organization is holding an event, announce your Fund
Raising Project and have sellers on hand to make sales.
- Contact other organizations that work with yours. For example, if
you’re raising money for your school’s orchestra, contact the choir.
- Contact every person who is aware of your organization. They are
good prospects because they are familiar with the goals and good
work of your organization.
- Call on everyone who lives near your school, church or
- Get permission to sell in shopping centers, retail stores, grocery
stores and bowling alleys, etc.